Our Privacy Policy

Our Privacy Policy.

As a customer of Parker & Parker Limited we may collect and process your personal data in the course of our business with you. Under the General Data Protection Regulation EU 2016 / 679 (GDPR) you are entitled to be informed of what data we will hold and how we intend to use it. This Privacy Statement informs you of what data we collect, why we collect it and the lawful conditions we consider appropriate for the processing of your personal data.

We may collect, store and process the following types of personal data relating to you through the Porsche website, online enquiry forms, by telephone, email or in person in our dealership:

• Information that you provide to us if enquiring about purchasing goods or services from us, including name, address, telephone number and email address.

• Information that we are legally bound to provide to 3rd parties including driving licence details.

• Information that you provide to us in order to purchase goods or services from us including date of birth, finance details, photographic proof of identity, and proof of income.

Personal data we collect from you will be used for the purposes it was provided, including the following:

• In order for you to form a legally binding contract with us.

• To contact you in the event of any vehicle safety recalls.

• To contact you for non-marketing purposes which we consider to be for legitimate interest reasons including MOT reminders, service reminders and customer service surveys.

• In order that we can propose and secure a finance agreement for you if required.

• In order for us to verify your identity.

• To send you marketing information only with your consent.

On occasion we may use your personal data to inform you about relevant products and offers. We will collect information from you including how you would like us to contact you and use your information to contact you about products, services and offers which we think may be suitable for you. We will give you separate options to receive information about offers relating to sales, about offers relating to servicing or about offers from third party partners. 

Should you wish to be removed from our marketing database or advise us of a change to your marketing preferences you can do so by e-mailing dataprotection@porschesouthlakes.co.uk

There may be instances where we share your personal data with 3rd party organisations where it would be reasonable to do so, these include

• Finance companies where you have entered into a Finance Agreement.

• Insurance companies where you have purchased Guaranteed Asset Protection.

• Porsche where you have purchased a vehicle from our dealership.

However, we would not share your personal data with other organisations for marketing purposes unless we have your express written consent to do so.

There may be circumstances when we are legally obliged to share your personal data, for example:

• To the extent that we are legally obliged to do so by law.

• In connection with any ongoing or prospective legal proceedings.

• In order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk)

We may use your personal information to contact you for reasons that we consider are in our commercial interests and / or the interests of our customers. We consider these Legitimate Interests to be:

• To contact our customers in order to gain feedback in to the service we have provided and what we did well or badly.

• To contact our customers to remind them of vehicle service dates.

• To contact our customers to remind them of MOT due dates.

We will take all reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

As a result of Parker & Parker Limited processing your personal data you have a number of individual rights:

• You may instruct us to provide you with any personal information we hold about you, via a Subject Access Request – Upon receipt of such a request, we will, after confirming identity provide all relevant data we may hold to you, in the most practical format and as soon as possible. We may withhold personal information that you request to the extent permitted by law.

• You may instruct us to correct any inaccuracies in that personal data which we will do as quickly as possible.

• You may instruct us to no longer process your personal data for marketing or any other purposes, which we will do as quickly as possible.

• You may instruct us to destroy some/all of your personal data which we will do as quickly as possible. (The Right to be Forgotten)

• You may in certain circumstances request that your data is transferred to another service provider. (The right to Data Portability)

Our Data Protection Officer is Ian Parker. Should you have any concerns or questions about how we process and store your personal data please direct them to dataprotection@porschesouthlakes.co.uk 

We may update this Privacy Notice from time to time so please check our website for updates.

To view the privacy policy for Porsche Cars Great Britain please click here